by Lindsey Hilton
Pictures have become and essential part of today’s advertisement. Having the right picture can make or break and ad or post. Let’s look at a few ways to use them in popular advertising:
Posts with just words often get lost in a busy newsfeed that’s full of pictures, memes, and videos. This makes it more important to use a picture in your Facebook advertisement. A consistent look and color schemes is important to think about when choosing your pictures. Make sure your picture is directly related to your business and doesn’t confuse your readers.
The use of a billboard is a great way to reach large amounts of people. Pick a memorable design that incorporates a picture of a faculty member, team, or target customer. It’s helpful to choose a billboard close to the location of your business or target customers.
Newspaper and magazine ads can easily get lost amongst other ads. Use a captivating picture or design that will cause the reader’s eye to follow it. Allow the image to be the star. Use the minimum amount of words or information to get your point across efficiently.