by Jessica Bourn
With the start of a new year, and a whole new decade, I've seen and heard quite a few people talk about doing a "digital detox". Digital Detox means taking a break from the constant onslaught of pictures, statuses, notifications, and everything else that comes with being plugged in to today's world. This trend is definitely gaining popularity, and while Mansell Media focuses mainly on social media marketing, I'm here to talk about the importance of marketing to clients on as many levels as possible!
Even a great social media post promoting a business or product can get lost in a timeline, so I'm here to talk about the importance of pairing social media marketing with print marketing. Mansell Media provides countless awesome services for our clients, and print design is one of them. From mail-outs to billboards, we've done it all! Getting your business's name out there in physical form is another very important part of marketing. I've designed plenty of mailouts for clients, which are then sent directly to customers on a mailing list. Sending to customers on a mailing list is most effective because there is a much higher chance that the person is a returning customer who is very likely already interested in your product or business, as opposed to creating a Facebook post that casts a wide net for potential new customers.
"Why spend the money and time to mail it when you could just post it on Facebook?" Excellent question, reader. Sending a physical letter straight to a customer's mailbox almost guarantees that they will see your name and whatever product or service you are promoting. The key is to pair that physical piece with promotions on your Facebook page! Making "impressions", as we call them, is nearly as important as getting the customer to your door.
All this to say, don't completely knock traditional marketing just because everyone has a smartphone now! Print ads are a great method to get your name in front of potential customers. Mansell Media is a full-service agency and we love experimenting with new mediums. Flags, signs, flyers-- whatever you need, we can handle it!