Promoting Action with Design

by Gabby Vince

In today’s competitive market, visual design has not only become a part of modern marketing; it has become one of its most vital parts. Visual design can be anything from the way in which pictures and colors are presented in a graphic to the animations used when clicking a button on a website. It all may seem tedious and non-important, but this is what drives customer actions. 

Take, for instance, Zaxby's website. Their use of pictures, colors, and typography provide a consistent branding and hierarchy throughout the website to move the eye where it needs to go. They’ve also included the use of visual aids, such as arrows and contrasting colors, to guide the customer to a desired action. These types of decisions make the first impressions of your business with a customer which is why visual design is so vital.

If you’re looking on where to get started, here are a few things to consider:

• Consistent use of brand colors and fonts

• Clear, concise, and understandable wording

• Keep a visual Hierarchy (Headings, Sub-Headings, Body, etc.)

• Use compelling imagery and visual aids

• Remember who your audience is