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What the Industrial Revolution Has in Common with AI
Written by Brad Henderson When a machine called the spinning jenny was invented and could spin roughly eight times the yarn that a human...
Feb 7, 20251 min read


What is Google E-E-A-T And Why Does It Matter?
By Karen Kleinman E-E-A-T is not Google’s attempt to join the food delivery business; it is Google’s attempt to provide guidance for...
Jan 17, 20255 min read


Maximizing Your Digital Potential: The Power of Google Ads, Websites, and Social Media
Written by COO Doris Bynum In today’s digital-first world, every business—no matter the size—needs a strong online presence. From...
Nov 25, 20243 min read


Marketing Strategies for Brand Perception
How brand perception can make or break your business. Written by Emily Neely Branding is essential to accurately representing your...
Oct 18, 20242 min read


Marketing on Any Budget: How to Effectively Promote Your Business with Small or Large Budgets
written by Doris Bynum, COO When it comes to marketing your business, budget constraints can often feel like a limiting factor. However,...
Oct 4, 20244 min read


Design Principles – the need for good design
Written by Holly Embry Though the industry has changed a lot over the years, the need for good design remains the same. We’ve all seen...
Sep 3, 20242 min read


15 Ways to Boost Audience Engagement On Social Media
Posted by: Julianna Ladner (Social Media Manager) In today’s digital age, capturing and retaining audience attention on social media is...
Sep 3, 20243 min read


Search Engine Optimization (SEO) Simplified
Posted By Karen Kleinman What is SEO? SEO stands for Search Engine Optimization. It's a process designed to increase your website's...
Aug 22, 20242 min read


The 20 Most Crucial Dos and Don’ts in Email Marketing
To help you master the art of email marketing, we asked CEOs and Heads of Marketing to share their crucial dos and don'ts. From never...
Aug 9, 202411 min read


The Power of Color: How Choosing the Right Hues Can Elevate Your Brand
by Carrie Byars Colors play a vital role in branding. They are one of the most powerful tools marketers have to create an image that is...
Aug 2, 20241 min read


Why Every Business, Big or Small, Needs a Marketing Budget
by COO Doris Bynum In today's competitive marketplace, the importance of a well-structured marketing budget cannot be overstated,...
Jul 25, 20243 min read


Amplify Your Business: The Essential Guide to Starting a Podcast for Business Growth
by COO Doris Bynum In today's digital era, businesses are constantly searching for innovative ways to connect with their audience, build...
Jun 21, 20243 min read


Why Growing Your Email List Matters (Even If You’re Not Using It Right Now)
In the ever-evolving world of digital marketing, businesses often focus on the latest trends—social media, influencer marketing, paid...
Jun 7, 20242 min read


The Power of Font in Marketing
by Emily Neely Marketing is about grabbing people's attention and convincing them of your service or product, and the right type of font...
May 24, 20241 min read


How to Measure Your Marketing Campaign's Success: 12 Expert Insights
Determining the effectiveness of a marketing campaign is crucial, and to gain insights on this, we've gathered valuable advice from a...
May 14, 20248 min read


Why Use Graphic Design?
Written by Gabby Vince As a graduate of the graphic design program at Mississippi College, I have quite a bit of experience with the...
May 2, 20241 min read


The Benefits of Competition
Written by Zeek Griffin Competition as a whole can be seen as a negative thing. Competing against others can actually benefit all parties...
Apr 18, 20242 min read


The Business Checklist from a College Senior
by Hope Joy Owens My name is Hope Joy Owens, and I will be graduating from Mississippi College this May with a Bachelor’s in Business...
Apr 5, 20244 min read


4 Key Reasons to Outsource Marketing for Small Businesses and Nonprofits
Discover why small businesses and nonprofits can benefit from the specialized skills of a marketing agency, as we explore insights from...
Mar 26, 20243 min read


What Is A Facebook Pixel?
The Facebook Pixel is an essential tool for businesses looking to track and optimize their Facebook ad campaigns effectively.
Mar 22, 20242 min read
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