Discover why small businesses and nonprofits can benefit from the specialized skills of a marketing agency, as we explore insights from top industry professionals. From maintaining focus and leveraging expertise to maximizing time with targeted engagement, we've compiled the top four reasons provided by our contributing digital marketing consultants and a founder.
Maintain Focus and Leverage Expertise
Access Diverse Marketing Expertise
Combine Strategic Diversification and Cost-Effectiveness
Maximize Time with Targeted Engagement
Maintain Focus and Leverage Expertise
For small businesses and nonprofits, it is ideal to outsource marketing efforts. This keeps core staff members focused on their assigned roles for optimal productivity. The other side of it is that the marketing campaigns, which often require testing and retesting, can be handled by an agency that is already suited to working in this manner.
Agencies also have the benefit of having specialized software and industry connections for conducting marketing activities that less experienced personnel lack.
Kevin Hall, Digital Marketing Consultant, Halls Consulting
Access Diverse Marketing Expertise
Marketing agencies typically employ professionals with diverse skill sets and experience across various marketing channels and strategies. By outsourcing to an agency, organizations can tap into this collective expertise without the need to hire individual specialists in-house. This can result in more effective marketing campaigns, better use of resources, and access to the latest industry trends and technologies.
Additionally, agencies often have established relationships with media outlets, vendors, and influencers, which can further amplify the reach and impact of marketing efforts for small businesses and nonprofits.
Pinar Erbil, Marketing Consultant, Owner, Pier Consulting e.U.
Combine Strategic Diversification and Cost-Effectiveness
One specific reason small businesses or nonprofits should consider outsourcing their marketing to an agency is the expertise in strategic diversification and cost-effectiveness. From my 20 years of experience in e-commerce and digital marketing, I've seen how specialized agencies, such as First Pier, can pivot and adapt strategies to meet ever-changing market demands. For instance, by employing creative and out-of-the-box campaigns—like Tide's “Every Ad Is a Tide Ad” or Adidas's “#DareToCreate”—we've managed to significantly boost brand visibility and engagement without exponentially increasing the budget.
Outsourcing to an agency means tapping into a reservoir of diverse skills and technologies that most small businesses or nonprofits would find prohibitively expensive or time-consuming to develop in-house. At First Pier, we utilize tools like Google AdWords and Google Analytics not just for visibility but also for deriving insightful data that informs strategy. This enables businesses to get a better ROI on their marketing spend by focusing on what truly works. For example, this approach allowed us to double the online sales for a client in just six months by optimizing their PPC campaigns and improving their search rankings.
Furthermore, outsourcing frees up valuable time for small business owners and non-profit organizations, allowing them to concentrate on core activities such as product development, customer service, or community engagement. The collaborative relationship between a business and an agency, aiming for aligned goals, creates a synergy that can propel a brand much further than if the business were to tackle digital marketing on its own. By embedding the agency as an extension of their team, they not only benefit from specialized skills and technologies but also gain a strategic partner invested in their success. This partnership approach is crucial for navigating the complex digital landscape, ensuring the business stays ahead of the curve in their online initiatives.
Steve Pogson, Founder, First Pier
Maximize Time with Targeted Engagement
Time—there are only 24 hours in a day, 80-168 hours in a workweek for a small-business owner. It takes tools, constant monitoring, and knowledge of the competitive landscape to understand your customer. It takes more resources to track them.
Let the marketing folks define, find, and assess the value of each prospect. Limit your time engaging with the right customer, not just anyone who will listen. Maximize your time.
Jason Weissert, Marketing Consultant, Weissert Marketing