1. Be Consistent.
Consistency is important in every aspect of business, even social media. There are so many businesses on social media, so it’s crucial to stay on top of your business page to ensure people don't forget about you. You must have a plan set in place on how often you post. When your consistent with posting to your social media pages, people will see your consistent in your business. CONSISTENCY IS KEY.
2. Set yourself apart from others.
People don’t want to see the same thing all the time, so think outside of the box! If you are a local, family-owned store, incorporate your family in some posts. People love to see personal touch on a business page. Or if you are an office of some sort, do a “Meet the Team” post every other week so your audience can feel like they already know you before stepping through your business’ doors! Giveaways, humorous posts, random facts that all tie into your business are a great start to making your business stand out from others!
3. Interact with the Community.
Businesses who post strictly about their work all the time will begin to bore a viewer. People enjoy seeing your business care about the community. If there is an event in your community, show up to express how much you genuinely care! People tend to gravitate towards businesses that get out in the community and get to know their potential customers! This is another form of networking that we tend to forget these days – FACE-TO-FACE interaction! If you can’t make it to an event or charitable cause in your community, share it to your page-SHOW YOU CARE!
4. Know your target audience.
What's the #1 reason for your business to have a presence on social media? Getting people through your doors! You want to be sure you are targeting to your potential customers. If you don't push the content out to the right people, you will running n the risk of losing that potential customer to another business! That's why it's so important to a have team who knows how to reach your customers and understands all aspects of marketing your business through social media. Call Mansell Media so we can discuss the best way to market your business!