Graphic Design and Color Psychology
“It is impossible to imagine a color you have not seen.” Neil Hilborn Color theory has always been a topic of interest for me, so I thought I would write about color psychology and how graphic designers use it to create and build brands. Have you ever noticed that some of the most popular fast food restaurants all have similar color schemes in their logos and branding? Red and yellow are the most common because of color psychology. Think about it- those are the colors you’re