There’s no better way to directly communicate with your audience than by email. And let’s be real… there’s a reason that your email inbox stays full… email marketing works! 91% of US adults like to receive promotional emails from companies they do business with (MarketingSherpa) Email is almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers. (McKinsey) Email marketing can help your business build credibility, increase

Having a strong e-mail marketing strategy allows businesses to connect with their target audience in a personalized way and at an affordable cost. A study by McKinsey and Company found that e-mails are almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers (McKinsey). That's incredible! Here are 4 reasons why businesses should have an e-mail marketing plan. 1. Targeted Audiences E-mail marketing gives a business the ab