What is SEO? SEO stands for "search engine optimization". This is the process of optimizing your online content in order to generate organic, or non-paid, traffic. What makes SEO so amazing is that, if done right, your website or online content will get ranked in the top pages of search engines leading to increased traffic to your website. How does it work? What do you do when you want to find something online? You go to a search engine, and you type in some words describing

Having a strong e-mail marketing strategy allows businesses to connect with their target audience in a personalized way and at an affordable cost. A study by McKinsey and Company found that e-mails are almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers (McKinsey). That's incredible! Here are 4 reasons why businesses should have an e-mail marketing plan. 1. Targeted Audiences E-mail marketing gives a business the ab

Hello, everyone! I'm Brittany Chisholm, and I've been with Mansell Media for about 6 months now. I do a lot of different things for Mansell Media, but I am mainly a social media manager. On a typical day, you might find me posting to my social media accounts, creating e-mail campaigns, updating the content on a website, or even doing office work. Before coming to Mansell Media, I owned two online businesses and studied chemistry in college. I actually never expected to work f