Stand Out from the Crowd on Social Media

Written by Susalyn Bennett

Local brands that understand their audience, build trust and loyalty with them and get their messages seen, will stand out and succeed. 

But feeds are crowded and the competition for users’ time is fierce. So how do you get your messages seen by your audience?  Grabbing their attention fast is crucial.  And once you’ve gotten it, what’s the most important thing to deliver?

Some of the successful strategies that we use include:

Eye-catching visuals: 

• Images, videos, and graphics should be clear, engaging, and relevant to your message.

• Short, engaging videos can convey a lot of information quickly. Perfection isn’t necessary. Simple, authentic videos filmed on a phone can outperform high-production content. What matters most is grabbing attention and delivering something meaningful, fast.

• When using infographics, present data and insights in an easy-to-understand format.

Compelling headlines, captions and calls to action:

• Attract attention immediately with an interesting question, surprising fact,  relatable statement or bold claim.

• Keep captions short and deliver the main message up front.

• Try using wording that evokes emotions such as joy, humor, inspiration, curiosity… to create a bond with your audience.

• Offer educational content such as tips, tricks, solutions to problems your audience faces…

• Use clear calls to action such as  "comment below," "share with a friend," or "learn more".

Authenticity and relatability: 

• Share personal stories and experiences that your audience can relate to.

• Always be genuine. Authenticity builds trust and encourages engagement. Let your voice and values shine through.

Experiment with different approaches, analyze your results and adapt your strategy based on what works best with your audience. 

By choosing the right mix of marketing tactics and adjusting them as needed, you can make the most of your resources and achieve your business goals. At Mansell Media, we understand that every business has unique marketing needs. From strategy to content creation to full-scale campaign management, we’re passionate about helping local businesses thrive. Contact us today to schedule a free consultation and learn how we can help your business grow.

Mansell Media

📍 Proudly Serving Mississippi and Beyond

🌐 www.mansellmedia.net

📧 info@mansellmedia.net

📞 601-339-2040