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8 Benefits of Email Marketing for Local Businesses



From empowering customers with security and versatility to the knowledge of being wanted, here are eight answers to the question, "What are some benefits a local business can expect from utilizing email marketing?"

  • Empowers Customers With Security & Versatility

  • Engages With an Interested Audience

  • Increases Your Site Traffic

  • Makes It Easy for Your Prospects to Take Action

  • Raises Your ROI for Any Ad Spend

  • Disseminates Your Core Values

  • Speaks Directly to Your Audience

  • Gives You the Security of Being Wanted


Email Empowers Customers With Security and Versatility

Email marketing strategies ultimately improve existing customer relationships, and make it easier for customers to keep track of their purchases, hear about sales and new products, and share marketing materials with their contacts. Email also offers better security, as customers can receive information about their customer portals, handle support issues confidentially, and go paperless instead of hoarding receipts. Local businesses can leverage email to increase customer retention and satisfaction. From the consumer’s point of view, it’s always better to have it as an option than not.


Zach Goldstein, CEO & Founder, Public Rec




Engages With an Interested Audience

One benefit of email marketing is that you are engaging an already interested audience. Of course, these emails are for people who already want to know what you are doing, and are interested in what you have to say. Arguably, that's the hard part of the battle completed, and now you have a captive audience who cares. To ensure you are keeping this audience engaged, don't just focus on sell, sell, sell, as you could lose an audience just as quickly as you have built them. Instead, focus on creating exciting and good-quality content that your consumers will care about. This could be about products coming soon, or new offers available, but it can also be relevant posts about upcoming events (if applicable) and ways in which your products or services work, or will help, depending on what that service is.


Alex Mastin, CEO & Founder, Home Grounds


Increases Your Site Traffic

One major benefit of email marketing is increased website traffic. Email marketing keeps customers engaged with the brand and the website alike through each campaign’s call to action (CTA.) Successful CTAs find creative ways to guide recipients to the site for each new email. Whether it is new content, new deals, or a flash sale, site traffic will increase with each new CTA.


Adam Bem, Co-Founder & COO, Victoria VR


Makes It Easy for Your Prospects to Take Action

As a local business, you have a game-changing advantage of proximity to your prospects. Provided you don't abuse their inboxes, calls to action in local email campaigns generate exponentially higher results because the prospects just need to walk down the street to take action. Cold emails from local businesses resonate more with their audience. No, it is not a random business two billion miles away spamming them. No, it is Mr. John, down some blocks away. Being close to your prospects, they likely have already walked past your shop or even heard of you in the neighborhood. So there is a relatable face to your cold emails. They have something homely to emotionally connect when they see your local address at the footer of your emails.


Lotus Felix, CEO, Lotusbrains Studio




Raises Your ROI for Any Ad Spend

Email marketing is a powerful tool that can help local businesses to boost customer engagement, increase repeat sales or bookings, and therefore improve the ROI on any ad spend to gain customers.


In today's competitive marketplace, it's more important than ever to stand out from the crowd and stay on top of mind with your audience. Email marketing allows you to do just that by staying in regular contact with your customers and prospects.


By sharing valuable content and special offers, you can keep them engaged with your brand and encourage them to come back for more. Also, email marketing is one of the most cost-effective marketing strategies available, making it a smart investment for any local business.


Barri Coen, Growth Marketing Consultant, Rise - The Growth Marketing Collective


Disseminates Your Core Values

In the day and age of social activism, a brand’s core values and mission have become increasingly important. Whether you’re a local business or a larger one, you can benefit significantly by having something to stand for and being vocal about it.


Local businesses can use email marketing to send out content-rich newsletters that get into the details of what their business is all about. By increasing their brand awareness this way, they are likely to reach people who share the same values as them and wish to support their journey.


Ashley DeJesus, Marketing Manager, AIS Network


Speaks Directly to Your Audience

Most people check their email at least once a day, so email marketing is a great way to reach your customers quickly and easily. And since email marketing allows you to target your customers based on their interests, it's a great way to ensure that your message reaches the right people. Unlike traditional marketing methods, email marketing allows businesses to target specific customers with tailor-made messages. This means that businesses can maximize the impact of their marketing campaigns by reaching out to those customers who are most likely to be interested in their products or services.


And since email marketing is such an affordable way to reach your customers, it's a great way to maximize your return on investment. It also lets you track how many people open and click on your messages, so you can see what's working and not.


Jamie Irwin, Director, Straight Up Search


Gives You the Security of Being Wanted

A platform for unabashed self-promotion! Email marketing affords the opportunity to promote yourself to those who have opted-in! Unlike other platforms such as social media, you don’t have to worry about being uninvited or unwanted!


Feel free to share content, new products, and services galore with the peace of mind that comes from knowing your audience requested the info.


Kenneth Lin, CEO, BOOP Bakery


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