Growing an Email List

November 11, 2019

 

There’s no better way to directly communicate with your audience than by email. And let’s be real… there’s a reason that your email inbox stays full… email marketing works!

 

91% of US adults like to receive promotional emails from companies they do business with (MarketingSherpa)

 

Email is almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers. (McKinsey)

 

Email marketing can help your business build credibility, increase donations, build your brand, increase website traffic, generate leads, and more! That’s why it’s incredibly important for businesses to use email marketing to connect with people.

 

So how can you start or what are some ways that you can grow your current email lists?

 

1. Use a paper sign-up sheet

Place a paper sheet for customers to sign when checking out! Be sure to let them know on the form what they’re going to receive (special offers, first to know, etc).

 

2. Create a sign-up form for your website

 

3. Collect emails when people sign up for an event

 

4. Let customers Text-to-Join

 

5. Let people sign up when signing up for membership

Just add an extra line to your forms and ask!

 

6. Sign-up form on your Facebook page

 

7. Ask in a Facebook ad

 

If you use Mansell Media  for your email marketing, you’re covered! We use these strategies and more to help you reach your audience!

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