The Truth on Facebook as it Stands Today

May 21, 2018

You have probably heard on the news that Facebook is struggling.  People are deleting Facebook.    Those statements are simply 100% untrue.   I wanted to walk you thru the 

recent numbers that tell the true story.

 

On Tuesday, (4-24-18) Facebook released its first quarter numbers.  They are impressive.  The number of people who log into Facebook at least once a month hit 2.2 Billion as of March 31st.   That is a 13% increase over a year ago.  That represent growth of 70 million new active user in the last 3 months despite the rumors and even the #deletefacebook movement!

 

People who visit the service every day also rose 13% to 1.45 billion people.   So, 66% of Facebook's monthly active users go to the platform daily!  

 

Do I believe I could be writing a blog in the future where I am recommending we shift budgets to another platform.  Absolutely.  It could even be a platform that does not exist today.  But, for May of 2018, 

Facebook is still the monster in the room.  

 

To Compare

Facebook Monthly Active Users:  2.2 Billion

Instagram Monthly Active Users:  9 million

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