by Maria Franks
Brand consistency.
So you have 2 rooms to enter, with one optional task to complete in each for a prize. Room one is pretty uniform. You walk in, the instructions are clear, and everything is organized. Fairly boring looking.
You get the task done quickly.
Now you enter room 2. The first thing you notice are the bright and seemingly unrelated colors everywhere. There’s some kind of glitter on the floor which catches bits of light from the many “DO THIS” neon signs on the wall. Why is there so much music in here? Who the heck picked this random playlist?
You don’t know where to look... and you totally lost track of what you were doing.. There’s just too much going on, so you leave. You already found your first prize anyway. You make a mental note to avoid this room in the future if you come across it again as it is a total mess and waste of time... and you still don't really know the purpose of it.
Brand consistency is important. Consistency IS key.
First and foremost, brand consistency is about trust, and establishing it works like this:
👉 In order for people to trust you, they have to feel like they know you and can relate to you. 👉 In order for them to feel like they know you, they must be aware of you, recognize you, and want to remember you 👉 In order for people to recognize and want to remember you, you must show up in a way that’s consistent, clean, and clear.
So if your ad sets, or graphics, or web layouts seem repetitive and bland.. you may be doing it right.