Updated: Sep 15, 2021
By Brittany Mitchell
If your business has a website and a Facebook page, you NEED a pixel. This tool can take your marketing game to the next level! So… what is this “pixel” and why is it so useful? Let’s jump right into it!
The Facebook pixel is code that you place on your website. It collects data that helps you track conversions from Facebook, optimize ads, build targeted ads for future ads, and remarket to people who have already taken action of any kind on your website.
The Facebook Pixel is a must-have because it’s collecting data from customers and potential customers - THIS is your target audience!
For instance, let’s say you see an ad on Facebook that peaks your interest, so you visit their website to check out the products or services they are offering. Then you say to yourself, “Eh.. I like it but I don’t know if I’m ready to purchase,” and then exit the website and go on about your day. Later on when you open your Facebook app and begin scrolling, you see another ad from the same business and think, “Oh yeah! I should really buy that product I saw on their site, let me go do that now.” BAM! That my friends, is the Facebook Pixel.
Your average customer sees your product/service up to seven times before purchasing. So why not spend your marketing dollars retargeting the people who have already expressed interest in what you are offering?!
But wait, it gets better! When you are wanting to reach a new customer base from Facebook ads, you can create a lookalike audience based on the data in your pixel. This will find other users on Facebook that may have similarities to those who have visited your website or made a purchase from you.
You can also track how many people visited your landing page, added items to the cart, and made a complete purchase! With that additional information, you can create an extremely tailored Facebook ad that will be specifically shown to one of the groups above.
Pretty cool stuff, right?!
Want to learn more? You know what to do… give us a call. Let us help you reach the audience that matters for YOUR business!