Every business and non-profit can benefit from email marketing. Why? Because it drives action, and it works. If you’re doing it correctly, the contacts on your email lists have opted in to receiving emails, so they want to hear from you! More than likely, these contacts have purchased from you before or contributed to your non-profit, so having consistent communication with these contacts can build stronger relationships, grow credibility, and ultimately drive revenue and profit.
What kind of actions can email drive?
RSVPs for events
Take a look at these figures!
For every $1 spent, $38 is the average return on Email Marketing investment. (Direct Marketing Association, 2015)
91% of all US adults like to receive promotional emails from companies they do business with. (Marketing Sherpa)
Small businesses that promote their business with multiple sales channels in conjunction with email, reported increases in key metrics. (Constant Contact Survey)
- Customer engagement: 73%
- New customers: 57%
- Website traffic: 54%
- Revenue: 40%
- Referrals: 39%
Unfortunately, a lot of businesses do not utilize email marketing in their marketing strategies simply because they do not have the time to put in to learning best practices for effective emails or they do not have the budget, but it doesn’t have to be hard or expensive.
What if I told you that you could expand your business or grow your non-profit by taking 15 minutes a month to send an email and you can get started for free? Sound too good to be true?
Email marketing should not be underestimated. When done correctly, it can be one of the most cost effective marketing channels for your business. Email marketing can be used to drive revenue and profit, increase awareness, boost sales/repeat customers, etc, and it’s not expensive to get started.
Still not convinced? Join me for an email marketing webinar on May 26th and learn everything from why regular email doesn’t work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don’t!).
This webinar will give you the keys to the most effective marketing you can do: email marketing.