Updated: Apr 21, 2021
By Brittany Mitchell
If you’re a business owner, you know marketing is a necessary piece of the puzzle. It's no secret running ads on social media is a great way to get your business noticed, because almost everyone is on social media nowadays. However, it’s not as simple as just throwing $20 towards a post and pressing, “boost” – there should be more thought and effort put into it if you really want to see a return on investment. Clearly identifying your marketing objective for your ad campaign is one of the most important steps in the process of ad creation. Do you want more leads, video views, post engagement, website traffic or to speak with potential clients through messenger? Well.. there’s an objective for that!
Let’s say you just created a music video and you want your target audience to see it – you probably shouldn’t set the ad objective to “send message”. You want to choose “video views” so Facebook and Instagram’s algorithm can better understand who to serve your ad to. Often times, I see businesses running ads and the “shop now” button on the post doesn’t even link the product they are featuring. I’ve also seen Facebook ads that are clearly trying to get more subscriptions for their business, and the call-to-action button isn’t visible at all – and you know people aren’t trying to search very long to figure out how to subscribe, no matter how much they want to. The ad needs to be set up in a way that makes the call-to-action effortless for the customer – by doing so, you’re accomplishing your marketing objective. I’m not going to lie, it makes me cringle a little when I see ads set up incorrectly, because I know immediately that the business’ marketing dollars aren’t being spent wisely. Choosing the right campaign objective can’t be an afterthought, it must be the main thought.
At Mansell Media, we want all our clients to succeed. We make sure the ads we create are set up for success from the start, so you know your marketing efforts are worth it!! Give us a call at 601-339-2040 if you’re interested in learning more!