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“Sometimes You’ve Got to Spend a Little to Make a Little.” Does paid advertising really matter on s

Updated: Dec 21, 2023

by Brittany Mitchell

If you are business owner, I’m sure you’ve heard the quote above. So, does paid advertising REALLY matter? Well the answer isn’t yes, but MOST DEFINITELY YES! There are many different factors that come into play when owning a business, and marketing is a big one. As you may know, social media is huge! So, what better place to market your business?

When a business owner reaches out needing social media marketing assistance, they often say their business is on social media, but they aren’t getting the desired growth/engagement. 9 times out of 10, there is no money being put towards their marketing efforts on Facebook, Instagram and Twitter. These platforms don’t cost anything to use and they can be a great way to promote your business. However, just because it’s initially free doesn’t mean you shouldn’t allocate a budget towards promoting your page to gain maximum exposure.

Below, you will see an example of some analytics from a business’ Facebook page. The light orange indicates the amount of people who saw the post without paid advertising; the dark orange is the amount of people who saw it through paid advertising. There is no question paid advertising is pushing your message out farther!

When you put money towards to the promotion of your page and posts, you gain the capability of reaching your target market/audience – A.K.A detailed targeting. I mean, the sole purpose of creating content on your page is to reach those who would be interested in your product or service, right? There is a strategy behind the scenes of course; you shouldn’t thoughtlessly put money towards an advertisement without a game plan - which is where Mansell Media comes in 😊.

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