by Brittany Mitchell
When it comes to the potential reach of your ideal target audience through social media marketing, the sky is the limit! Many people utilize social media marketing by paying for ads and serving them specifically to the audience they are wanting to engage with, which is an effective and necessary step, might I add! However, there are also free ways to reach your current customers and future customers. One of those ways is the #hashtag (ya like what I did there?)! I am about to share the top 3 reasons why #hashtags are so vital in marketing on social media.
1. #Hashtags help reach your business’s ideal target audience.
When your business wants to target a message to a specific group, using relevant hashtags is the way to go! For example, if your business is looking to market to individuals who like interior design, you could use the hashtag #interiordesign. So, anyone who is searching for posts about interior design, has the potential to find you.
2. #Hashtags help with your business’s performance in customer service.
Let’s say you ask your customers to post a picture to social media of them enjoying their new purchase and tell them to use the hashtag #ShopJaneBoutique. You can then search for the hashtag and find your customers! That way, you can keep in touch with your customers, respond to their post – and in the meantime, they are helping market your business! It’s a win-win!
3. #Hashtags can connect you with customers from all around the world.
If you are a business owner, you know how important it is to bring in new customers. If you utilize relevant hashtags on your social media posts, anyone can find your post if they are searching the hashtag you used. They might be from another state or even another country, and with the use of a hashtag they have connected with your business! You could potentially expand your business to people you never thought possible – like I stated before, the sky is the limit! Use #Hashtags!