Whether you're a law firm, dentist office, clothing boutique, or government office, your audience wants to know what is going on in your office. They want to know what you're doing or working on when they're not in your office or in the spotlight of the media. People want to be in the know of it all, whether it interest them or not. The people want transparency, and they want it to be one click away.
So what is transparency? It is the lack of hidden agendas or conditions, accompanied by the availability of full information required for collaboration, cooperation, and collective decision making.So now you're asking yourself , "how can you become transparent to your customers, clients, or citizens?" The best way that you can display transparency with your audience is through your social media outlets, more specifically Facebook, using Facebook Live.
Facebook Live is a feature for live broadcast of user videos from the Facebook mobile app. It allows users to broadcast live video of events, press conferences, meetings, or just what's going on in the office. Facebook live is the easiest way to give your audience a inside look, considering that millions of people are active users of the app.