Advantages of Ad Manager

If you are familiar with Facebook advertising, you know that the platform is constantly changing and rolling out new features – the FB team knows how to keep advertisers on their toes. One of my duties as a marketing director is to stay current on these changes to ensure we are optimizing our marketing strategies and budgets. One area I have recently become “obsessed” with is Facebook Ads Manager. Every social media manager in existence should be familiar with this tool, but what some of them might not know is how to really “dig deep” into this program to maximize reach, engagement and ROI for their clients! Ads Manager allows you to “boost” your clients’ campaign on an entirely differ

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