Reasons why Businesses Should Use E-mail Marketing

Having a strong e-mail marketing strategy allows businesses to connect with their target audience in a personalized way and at an affordable cost. A study by McKinsey and Company found that e-mails are almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers (McKinsey). That's incredible! Here are 4 reasons why businesses should have an e-mail marketing plan. 1. Targeted Audiences E-mail marketing gives a business the ability to have their audience organized into lists. Businesses can communicate with their audience based on interests, location, where they are in the buying cycle, and more! 2. Measurable Businesses have the ability to t

The Importance of BRANDING

Most people don't really know what all branding entails. Unless you have a strong love for all things marketing and design, you probably don't put much thought into it. But if you are a business owner, large or small, it's super important. As a graphic designer and Art Director at Mansell Media, branding means everything and it's alway in the back of my head. When I think of a successful "BIG BRAND," the almighty Chick-fil-A comes to mind (those waffle fries, tho). Think about this restaurant for a minute... what are the first thoughts that enter your mind? For me, I think of friendly employees, silly cows that can't spell, and the fact they are closed on Sundays and that's usually the day

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