June 7, 2019

If you are familiar with Facebook advertising, you know that the platform is constantly changing and rolling out new features – the FB team knows how to keep advertisers on their toes.   One of my duties as a marketing director is to stay current on these changes to en...

August 15, 2018

When it comes to the potential reach of your ideal target audience through social media marketing, the sky is the limit!  Many people utilize social media marketing by paying for ads and serving them specifically to the audience they are wanting to engage with, which i...

June 11, 2018

1.        Be Consistent.

Consistency is important in every aspect of business, even social media.   There are so many businesses on social media, so it’s crucial to stay on top of your business page to ensure people don't forget about you.  You must have...

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